The revolutionary product has previously only been
available to dentists. It has been
re-invented as a complete smile rejuvenation system that is now available to
the general public. A leading authority in teeth whitening and oral health
formulations developed the product. It consists of a detergent-based swab
system, with a special mouthwash and toothpaste that actually pre-removes
stains in as little as 5 minutes, and even works on dental work.
Farmingdale, NY (PRWEB) September 19, 2012 -- Power Swabs®,
on the back of winning several professional dental industry awards over the
last four years, and having been purchased and used by thousands of dentists world
wide, has been launched today as a new, revolutionary consumer-friendly teeth
whitening system that has several key advantages over anything else previously
on the OTC oral health market.
Developed in 2008 by Dr. Martin Giniger, the invention of
Professional Power Swabs® took teeth whitening research a giant step beyond the
mere application of hydrogen peroxide- or carbamide peroxide-based bleach to
dental enamel, an approach that removes no stains, but merely lightens them and
ultimately often leads to rapid return to baseline color. Determined to find a
solution to this problem, a team of scientists led by renowned dental
researcher, Dr. Martin Giniger discovered that best way to whiten teeth was to
first pre-remove many of the stains with an orally-safe tooth detergent system,
using gentle rubbing action through the use of a liquid-filled swab. It was determined that a gentle
friction-based, dual detergent / bleach approach
works much faster and more effectively, without any procedural sensitivity.
With over 25 years’ of experience working as a
dentist and 21 years of experience working with the world’s largest oral care
companies, Dr. Martin Giniger, DMD, MsD, PhD, FICD is a leading authority in
the formulation of over-the-counter dental products and teeth whitening
preparations. Renowned for developing breakthrough dental and oral care products for consumer and
professional application, Dr. Giniger is the recipient of the prestigious NIH
Physician-Scientist Award and is recognized as one of the worlds’ foremost
experts on teeth whitening and dental health.
The consumer Power Swabs® product not only bleaches teeth,
but also more fundamentally lifts off dental stains using the power of rubbing
gentle Stain-Out Swabs™ against the teeth, and then following up with a whitening
swab and a tooth color enhancing mouth rinse. The process uses no difficult
strips or messy trays, and takes only 5 minutes daily. Moreover, clinical
studies show that results can be seen after the very first use. Also because
Power Swabs relies on a unique combination of detergents and bleach with no
thick gels, the enamel is not dehydrated, and as a result, no measurable
procedural sensitivity is detected by consumers who have used the system.
Power Swabs® is
unlike any other teeth whitening product on the market: 1) No more bulky trays
or messy strips. Power Swabs® easy-to-use whitening and stain removing swabs
takes only two minutes each; 2) the ingredients in Power Swabs® are
naturally-occurring and represent the world’s first safe “tooth detergent”
formula; 3) Power Swabs® works on all surfaces unlike others and 4) Power
Swabs® are pH balanced to re-hydrate enamel and help your teeth feel as good as they look.
For more information on consumer Power Swabs® brand and
products review: http://www.PowerSwabs.com
For information or executive interviews, please call Ms. Thao Amato at 866.966.7645.
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